Terry Lyons, VP of International Communications, to leave NBA at end of season
InsideHoops.com NewsWire | Apr. 18, 2007
NBA Vice President, International Communications
Terry Lyons has announced that the 2006-07 NBA season will be his last
in the league office. After 26 years at the NBA, Lyons plans to relocate
with his family to New England. He will continue to assist the NBA as a
consultant during the transition.
“Terry Lyons’ enormous contributions to our media relations efforts for
almost three decades have been a key driver to our growth, domestically
and internationally,” Commissioner David Stern said. “He has grown up
with the NBA and the NBA has grown up with him. We will miss him
greatly, and wish him continued professional success and much personal
happiness.”
Lyons currently oversees all NBA communications, public relations and
media activities outside the USA. He supervises and helps train regional
communications staff stationed in the NBA’s Asia-Pacific and European
offices and is responsible for all international public relations
activities generated in the NBA’s headquarters in New York and New
Jersey.
Lyons began his career at the NBA as an intern in 1981. He held the post
of Director of Media Relations from 1989 to 1993 before being promoted
to Vice President and concentrating his efforts on the NBA’s soaring
international growth. He has worked in conjunction with USA Basketball
on the past four Summer Olympics and World Championships, dating back to
the 1992 Barcelona Games.
Since the early 1980’s, Lyons has worked every NBA Finals, All-Star
Weekend, NBA Draft and all the international events in between,
including the NBA China Games 2004 in Shanghai and Beijing; NBA Opening
Games in Tokyo, Japan; the 1987-to-1999 McDonald’s Championships and
nearly 100 games in all corners of the world. Since staffing Game 1 of
the 1983 NBA Finals in Philadelphia, he has worked 135 consecutive
Finals games. In 1986, he created and organized NBA Photos to assist NBA
Entertainment in chronicling photographically the league’s growth and
history.
“Working with the NBA to grow interest in the sport of basketball
worldwide has been a 26-year dream come true,” said Lyons. “I’ve
embraced the endless opportunities at the league and have enjoyed every
challenge. For that honor and privilege, I would like to thank David
Stern and everyone at the NBA and our teams, including our tremendous
players, who truly are the world’s greatest athletes.”
Lyons is a graduate of St. John’s University in New York, where he
earned his degree in Sports Management. An avid fan of the St. John’s
basketball team, he continues to serve the school on its Sports
Management Advisory Council for the College of Professional Studies. He
helped develop the NBA’s Basketball without Borders program, which has
evolved into the league’s premiere basketball and community outreach
initiative on four continents.
|